Media Use & Branding

Media Policy

The advent of the world wide web and social media has created numerous issues related to protecting the rights of those whose faces, stories, and information appear in emails, videos, websites, and social media. Today, very few pictures and stories are printed exclusively on paper and delivered to a Post Office box. Instead, virtually all media exists in some digital format that can easily be shared through a wide variety of outlets from Facebook to Youtube. Before internet, it was very easy to control who read your brochure or received your Newsletter. Now, it is almost impossible to control the extent to which media can be shared or who might be able to view it. This has created new and significant risks and liabilities for how we use media. We must now use greater caution about how we share people's pictures, stories, and information. All people have certain rights that protect their privacy and the use of personal information, and children and victims of human-trafficking have added risk of their information being misused by those who would exploit them. The FCF media policy is intended to protect those at risk of abuse, while giving clear guidelines in using media to promote our projects.

Click here to download the current Media Policy (in English).

Click here to download the current Media Policy (in Thai / ภาษาไทย).

Media Use, Branding

Brand Book

A Brand Book consists of the guidelines to be followed to protect and promote an organization's "brand." This includes the use of brand logos, fonts, colors, etc. To review the FCF / CCF Brand Book, click here (23MB).

Brand Policy

Child Protection

All publications, digital, print or otherwise, published as a representation of the project, must comply with all aspects of FCF Child Protection Policy and be in alignment with FCF core documents and policies.

Logos

Requirements for projects

  • A logo that can be used as a badge or can be adapted to be tied in by idea to a badge. It must be simple enough to use in the FCF business card template clearly.
  • Because FCF owns appropriate media rights to the font, the name of the project must be in Helvetica Neue and separate from the logo.
  • Because FCF owns appropriate media rights to the font, the required font for all FCF projects branding is Helvetica Neue, unless the text is part of the logo itself.

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Prevents font licensing issues, thus saving the project money.

Websites

Requirements for Projects presence on fcfthailand.org, FCF ministries and any external site that serves as a primary source of representation for an FCF project.

  • An FCF logo must be a minimum of 75x75 pixels and visible in the main window on the home page.
  • All FCF and Project logos must be the approved logos. Any logo changes must be cleared by the brand manager.
  • Headings for main content - Can follow the character of the project so long as its easily legible.
  • Main information in a sans-serif font preferably not Arial.
  • A banner should be hanging from the upper left of the site with the project logo on it. The size, shape, color and other characteristics can be custom built to fit the feel of the site.
  • The site must comply with all parts of the FCF Child Protection Policy.

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Creates continuity with the main FCF site.

Business Cards

Requirements for Projects

  • The FCF template or approved second template will be used for all cards.
  • When acting or speaking for FCF only the FCF business cards will be used.
  • Because FCF owns appropriate media rights to the font, FCF cards will always be printed in Helvetica Neue and Lithos pro.
  • Business Cards will only contain name (English), nickname (Thai or phonetic Thai), phone number, and email, unless a project specific need will help ministry or communication.

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Creates continuity in communicating who we are to Thai officials and helps defeat confusion of identity.

Letterhead

Requirements for Projects

  • The FCF template will be used in all official communication.
  • Unless a specific need is addressed with the administrator, there will not be a project specific letterhead.
  • Because FCF owns appropriate media rights to the font, FCF Letterheads will always be printed in Helvetica Neue and Lithos pro.
  • Letterheads will contain the FCF logo (and project logo if approved) with English and Thai, office address, office phone number, and FCF background image (for non government documents only).

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Creates continuity in communicating who we are to Thai officials and helps defeat confusion of identity.

Signage

Requirements for Projects

  • One of two FCF templates will be used depending on if the location is a branch office or project location.
  • Because FCF owns appropriate media rights to the font, FCF signage will always be printed in Helvetica Neue and Lithos pro.
  • Signage will contain the FCF “a project of”, project badge, and name of project.
  • By Thai law, all signage displayed for the FCF sign must be 90cm x 90 cm.
  • By Thai law, all signage displayed for the Project sign must be 28cm by 80cm.
  • By Thai law, the Project signage must be displayed below the FCF signage.

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Creates continuity in communicating who we are to Thai officials and helps defeat confusion of identity.

Video

Requirements for Projects

  • Closing animation or screen using branding guidelines.
  • Content must be consistent with the ideals of FCF and permissible with the Thai Government.
  • During the pre-production phase, the project should consider all possible security concerns regarding the project and make the media team aware of those concerns.
  • Final approval must come from Media Dept. manager or Director
  • All publications, digital, print or otherwise, published as a representation of the project, MUST comply with all aspects of FCF Child Protection Policy and be in alignment with FCF core documents and policies.

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Creates continuity in communicating who we are to Thai officials and helps defeat confusion of identity.
  • As a representative piece of FCF, the video must not offend the culture or Government but should instead help explain the project to outside audiences.

Social Media

Requirements for Projects

  • As much as is technically possible, the profile should follow the branding guidelines listed in 12, a, iii
  • Content must be consistent with the ideals of FCF and permissible with the Thai Government (includes shared posts, re-tweets, etc..).
  • The project should consider all possible security concerns regarding the project and/or any persons or projects linked to or tagged.
  • All publications, digital, print or otherwise, published as a representation of the project, MUST comply with all aspects of FCF Child Protection Policy and be in alignment with FCF core documents and policies.

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Creates continuity in communicating who we are to Thai officials and helps defeat confusion of identity.

Print Media

Requirements for Projects

  • Must include a 1X1 inch “project of FCF” logo on the front or back.
  • The project must use Helvetica or another Sans Sarif font for the main body text.
  • When possible limit the number of fonts to 2-3 per document.
  • When possible, please stick to FCF and project's primary and secondary colors (as listed in the brand book).
  • Content must be consistent with the ideals of FCF and permissible by the Thai Government.
  • During the pre-production phase the project should consider all possible security concerns regarding the project and make the media team aware of those concerns.
  • Final approval must come from Media Dept. manager or Director.
  • All publications, digital, print or otherwise, published as a representation of the project, MUST comply with all aspects of FCF Child Protection Policy and be in alignment with FCF core documents and policies.
  • Please be aware of font licensing issues and only use fonts for which you have the license. Please see the brand book for further information or speak with the media department. Sticking to the FCF primary fonts is recommended because FCF owns appropriate media rights to the font, and it saves the project money.

Outcomes

  • Promotes continuity of FCF brand and immediate recognition of brand by Thai officials and those potentially involved with projects.
  • Creates continuity in communicating who we are to Thai officials and helps defeat confusion of identity.

Project Use vs. Personal Use

Personal Use Materials that reference a project, but focus more on a person or family are considered “personal use.” If you choose to use an FCF logo or project logo or branding, the material becomes project use and is subject to all branding guidelines.

Media Initialization

Media Request

To make a request for a media product, please contact the Media Department at mediaticket@fcfthailand.org.

Media Release Form

Click here to download our Media Release Form (in English).

Click here to download our Media Release Form (in Thai).

Media From Outside Partner

Requirements

  • FCF branding needs to be used at the beginning or the end of the project. This includes both FCF and a projects logo.
  • The project will be clearly identified in the media and not presented as the partners project.
  • The partner must outline the content of the media for FCF and project approval.
  • If for fundraising purposes the partner must disclose what percentage of funds from the media will go to the project and How it will get there.
  • FCF and the project involved will have final approval of the media. This can include change of content deemed inappropriate for or endangering the project or FCF or anyone at the project
  • The partner will meet all FCF Child Protection Policy and at-risk peoples policies and guidelines.

Outcomes

  • Avoids confusion of affiliations for both FCF and the project with donors and the Thai government.
  • Creates a complete understanding of the terms of the media production.
  • Keeps content well in the realms of what the Thai government deems acceptable.
  • Allows FCF to assure donors funds are being used responsibly by both us, our partners, and our projects partners.
  • Creates continuity of FCF's brand across all media associated with FCF projects.

Approved Thai Fonts

The following fonts are the FCF Approved Thai Fonts to be used for signage and graphic designs, and all other Thai font needs.

  • RSU Font is for signage and graphic designs: RSU Font
  • RSU Text Font for all other Thai font needs: RSU Text Font

Media Files

The following are links to download zipped files that contain logos, graphics, templates, etc., for the indicated department, project, or organization. Once downloaded, you will need to extract the contents in order to use them. Be sure to following the usage guidelines set forth in the FCF / CCF Brand Book (23MB).

Project Files

To download a set of project files, click on the project's name. A new tab will open and show the contents of the ZIP file. In the upper right corner, you will see a white arrow to use for downloading the ZIP file. Click this white arrow and then select where on your local computer you'd like to save the file.